Growth of the Francophone West and Central Africa emergency contraception market

ByCristina Puig

April 2024. DKT International recently published a paper sharing the results of it social marketing strategy to expand the EC market in Benin, Burkina Faso, Cameroon, Cote d’Ivoire, Guinea, Mali, Niger, Senegal, Togo.

DKT focused on offering high-quality, affordable EC, while carrying out “high-visibility, positive campaigns to end-users and raising awareness with pharmacists and healthcare providers”.  Between 2018 and 2022, EC unit sales increased by 92%. Read the paper here and from DKT’s website. For background, read DKT’s paper of 2020 “Shaping the Emergency Contraception (EC) Market in French West Africa” here.

DKT International is an international non-profit organization founded in 1989 working through dynamic social marketing, to provide couples with affordable and safe options for family planning and HIV/AIDS prevention.

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